In Madrid, in the heart of Spain, for the launch of EVOO.
On 23 April, Madrid hosted the official launch of the EVOO collection. An event dedicated to the presentation of three brand new oil bottles, branded VETROelite: TERRA, SOFFIO and LINFA.
EVOO is an exclusive collection that combines sophisticated aesthetics with practical functionality to elevate the culinary experience. A tribute to design that aims to transform the daily act of pouring extra virgin olive oil into a sensory and visual experience.
EVOO is an exclusive collection that combines sophisticated aesthetics with practical functionality to elevate the culinary experience. A tribute to design that aims to transform the daily act of pouring extra virgin olive oil into a sensory and visual experience.
We have narrated these three unique designs that emphasise the delicacy of a drop of oil, the scent of freshly pressed olives, the care of a skilful and careful harvest. We have narrated this new identity of design and form, revealing the round shoulders, the asymmetrical necks, the irregular lines and all the unexpected details of this revolutionary collection.
The event involved oil producers, industry experts, journalists, designers; participants had the opportunity to see the product live, the various shapes, and then discover the colours and finishes available. A unique meeting opportunity, the beginning of a new long history of packaging.
The event involved oil producers, industry experts, journalists, designers; participants had the opportunity to see the product live, the various shapes, and then discover the colours and finishes available. A unique meeting opportunity, the beginning of a new long history of packaging.